Weeks after inaugurating Giorgetti Spiga – The Place, the Milanese outpost of the Meda-based brand, the opening of the showroom in New York represents a consolidation of Giorgetti’s international presence. The firm intention to offer the American public the chance to enter the world of Giorgetti and experience the Group’s approach to design was already evident with the presence of three monobrand stores on American soil: in Boston, Houston and Los Angeles. New York represents a milestone in the brand’s development strategy in the North American market, which will be followed this year by the opening of two more new stores in Miami and Washington DC.
“In recent years we’ve decided to invest in spaces that allow us to communicate to the market the enormous capabilities of ‘using Giorgetti’: the creation of products that combine beauty and functionality – the result of unyielding research on finishes, shapes and colours – as an essential tool to deliver the design and creation of 360° interior proposals”, says Giovanni del Vecchio, CEO Gruppo Giorgetti. “New York is the epicenter of art and creation: culinary and shopping capital, cradle of fashion and trends, New York has something irresistible for everyone. Opening in one of the most important cities in the USA, and the world, is not only a fundamental step on our path of international growth, but it is the natural answer to our desire to intercept and influence new trends and ideas.”
“The Group’s American mission is to communicate the company’s know-how in the management of projects at any scale, hospitality or residential, while conveying the ‘Giorgetti style’ which represents centuries of tradition and craftsmanship, a culture of manufacturing and design identity. Through these strengths, we intend to consolidate our market positioning”, adds Moreno Vitaloni, CEO Giorgetti USA
Atelier Giorgetti New York is a 1000sqm penthouse in the centre of New York City, immersed in the vibrant atmosphere of NoMad, one of Manhattan’s most exclusive neighbourhoods, in an historic building on the corner of Fifth Avenue and 34th Street. In addition to the 600sqm rooftop area, there is a rooftop of another 400sqm, which enjoys a complete overview of the world’s most beautiful skyline and a breathtaking view of the Empire State Building. Here the brand’s outdoor collections are showcased in a green oasis in the heart of the city, designed in collaboration with the renown landscape designer James Doyle.
Designed to tap into the world of New York architects and developers, the new space celebrates the marriage of art and design through a site-specific artwork by the artist David Paul Kay: a full-height mural on the internal staircase connecting with the rooftop. With intricate lines and compositions rich in detail, the artist transformed the surface into a complex and impactful narrative.
A project born out of the partnership with curator Kypton Cronkite that brings the works of many other acclaimed international artists such as Chaaban Designs, Alexandria Hilfiger, Shay Kun, Brandon Lomax, Karin Mørch, Tom O’Connor, and Rotem Reshef to the new Giorgetti house. In addition, thanks to the liaison with Oblong Contemporary Art Gallery, the Atelier hosts an exclusive selection of the harmonious and essential sculptures by Colombian master Gustavo Vélez.
