1. Does AI technology that generates images with textual input elevate human creativity or make it obsolete?
2. Can technological tools come to replace professionals in the creative sector? Will we see some professions disappear and new ones emerge?
3. In some contexts, robots increase job opportunities. In your opinion, could this also be the case?
4. Is there a machine and/or software that you wish you could use but does not yet exist?
5. Will the way you design be affected by technological evolution?
6. Does it make sense in your opinion to equate human creativity and “artificial creativity”? Is a deep interaction between them possible?
Roberto Lazzeroni
1. Artificial intelligence and robotics face us with innovations and challenges, but also with new questions: is human creativity elevated or surpassed by AI technology? I believe technology is a tool at the service of mankind; in a dystopian vision of the future, we can think of different scenarios, if we do not put the progress of the human being at the center.
5. Our way of design has always been influenced by technological evolution. My generation started out with drafting machines, with lead and ink on tracing paper. Computers and all the programs were a true revolution that has changed the work of the designer in important ways. I think AI technology will change it even more.
Piero Lissoni
4. No, there isn’t – it is enough to use one’s brain.
5. My way of designing has always been influenced by technology, and it will be in the future. Being a designer does not mean only working on style; there is always an interaction with technology and innovation, and the worlds often mingle: technology influences style and vice versa.
MAP Project (Emilie Robinson, Lead Designer at Map)
2. Some professions will disappear as automation increases but the creative opportunities that will emerge as technological tools advance are super exciting. I see it as a new creative challenge, a chance for designers to equip themselves for the future world.
6. For me, human creativity is something that can’t be replicated. Artificial creativity can have a positive impact in a range of industries but it doesn’t capture the joy of design in the same way – celebrating the process, failing and learning from it, interacting and connecting with people. Design should always be human-centred. At Map Project Office, we focus on the blend between the digital and the physical. It’s our responsibility as designers to explore and redefine deeper interactions between human and machine.
Alberta Meda
2. Professionals who develop ideas based on a linguistic type of approach may be impressed, while those who use a “constructive” approach, developing ideas and putting them into form, consistent with the physicality of a material and its technique, will not be impressed at all! Because they know the potentialities, as sentient beings. AI doesn’t know what a cat is, it only knows the set of pixels that represent the cat.
Francesco Meda
1. I asked ChatGPT to answer this! The use of artificial intelligence technology (AI) to generate images starting from text input can be seen as an opportunity or as a challenge for human creativity. On the one hand, AI can help to free human creativity, enabling it to generate ideas and images that would otherwise be hard to invent or to make. For example, designers can use AI to rapidly create design sketches based on text descriptions, which helps them to experiment with and process ideas in a quicker, more efficient way. On the other hand, the use of AI to generate images could also undermine human creativity in certain cases. For example, if the technology becomes so advanced that it can generate images that seem very realistic, designers could become dependent on AI to create work in their stead, rather than trying to develop their own creative ideas. In general, AI can be a powerful tool to improve human creativity, but it is important that professionals remain aware of its limits and continue to develop their own creative ability in an independent way.
4. At times I would like to have a machine that can modify time.
Mist-O
1. It could elevate creativity if a direction exists, upstream, towards which to move, and an idea of what we want to obtain in order to control the output. Otherwise I don’t know if we can still call it creativity.
3. As with any revolution, new work opportunities will increase and be born, but at the expense of many existing categories. The risk is that the expenses will be too high and man will become “useless.”
