In the midst of exclusive fashion boutiques, and in the heart of the design district of Manhattan, the Italian leader in the creation of furnishings and surfaces in natural stone makes its US debut with a single-brand store designed by Yabu Pushelberg. The new reference point for bespoke interior design opens its doors at 102 Wooster Street: a space that suggests the charm of the historic art neighborhood of New York, with cast iron columns, brick walls and an art gallery atmosphere.
Entering, guests are welcomed to the Salvatori ‘boutique’ by the displays of the brand’s accessories, while the basement contains an apartment with a functioning kitchen, conceived as a gathering place for the design community. Natural stone is the protagonist of the entire narrative, appearing in home furnishings, creations for the bathroom, sculptural and innovative products that embody the company’s vision of contemporary living.
“The decision to open our first American showroom in New York is based on commercial reasons, but also emotional factors. The collaboration with George Yabu and Glenn Pushelberg has been precious, in the search for the right space and in its design,” says Gabriele Salvatori, CEO of the brand. “The people of this city are in tune with our products; they share the brand’s values, and appreciate our painstaking approach to the creation of unique products. Working with clients like Armani, Bergdorf Goodman, Salvatore Ferragamo and Bottega Veneta, we can proudly say that we are able to provide much more than a mere product: we work side by side with our partners, offering practical support and investigating new ways of interpreting natural stone.”
This vision permeates the settings in the New York flagship, with an area of 600 sqm, creating a place to discover the large collection of coverings, finishes, lighting design, indoor and outdoor furnishings, seating, home accessories, including collaborations with internationally renowned designers: from Kengo Kuma to Patricia Urquiola, Stephen Burks to Luca Nichetto, John Pawson to Elisa Ossino. Unique creations take the stage in a space with the air of an authentic, refined dwelling, imagined by the duo Yabu Pushelberg, who have also been chosen by Salvatori for the company’s space in Milan.
“We have designed the showroom as a window on the future of design retailing,” says George Yabu. “The space has been formulated to adapt to the needs of Salvatori. Rather than a fixed layout, we have created a system of panels made to measure, making it possible to transform the showroom from a unified space to a series of different rooms and separate settings.” The result is a flexible design space, Glenn Pushelberg adds, “with the idea that this new home will never be equal, from one moment to the next.”