Big changes in real estate come to Cannes

MIPIM 2023 aims to underscore its position as a touchstone and place of dialogue for an industry that is on the path of an eco-sustainable model and a new way of thinking about homes and cities

MIPIM Cannes
MIPIM Cannes

MIPIM – the leading international real estate event to be held in Cannes from March 14 to 17 – will once again this year give ample space to the theme of environmental sustainability. The shift in building towards an eco-compatible model is a crucial challenge for future homes and cities.

MIPIM Awards 2023, finalist project (Best New Mega): Four Frankfurt, Francoforte. Architects: UNStudio. Developer: Groß & Partner – Image © UNStudio

The U.S. sociologist and economist Jeremy Rifkin will give an opening talk on the subject. His participation reaffirms MIPIM’s role as a touchstone for those trying to get oriented in a complex and uncertain economic context. Rifkin’s over 20 bestselling books, his consulting for leading companies in the renewable energy and electrification sectors and for representatives of advanced production and business models have made him one of the most influential thinkers of the third industrial revolution. He will analyze the impact of technical-scientific innovation and digital infrastructures on society, the economy, and the environment.

MIPIM Awards 2023, finalist project (Best Mixed Use): Morland Mixité Capitale, Parigi. Architects: CALQ Architecture and David Chipperfield Architects. Developer: Emerige – Photo © Thibaut Voisin

The issue of sustainability will also be explored in its more tangible aspects tied to the construction of buildings less dependent on fossil fuels. A new 400 sq. m. area will be dedicated to these issues, called Road to Zero, where the largest stakeholders in this process – investors, builders, industrial businesses, and service providers – will come together

MIPIM Awards 2023, finalist project (Hospitality, Tourism & Leisure): Lanserhof Sylt, Sylt (Germania). Architects: Ingenhoven Associates. Developer: LHS Grund 5 – Image © Ingenhoven Associates / HG

Another first for the 2023 event will be the MIPIM Co-Liv Summit, slated for the day before the official opening. The new event will focus on the growing trend of co-living, i.e. sharing residential spaces. There will also be a discussion of the legal framework for building in co-living spaces that interweave private and public life, expressing new models of community and offering a possible solution to the housing shortages in cities.

MIPIM Awards 2023, finalist project (Best Refurbished Building): Metal 57, Boulogne-Billancourt (Francia). Architects: Dominique Perrault Architecture. Developer: BNP Paribas Immobilier – Photo © Xavier-Alexandre Pons

The traditional MIPIM Awards will be presented on March 16 at the Palais des Festivals. In addition to the usual criteria, this year the jury will specifically consider how projects have sought to pursue environmental impact reduction and ESG objectives.