Turri, a long-standing exporter of Italian design worldwide, is continuing its expansion with
the opening of a new showroom in London. Internationally renowned for its luxury furniture
collections, Turri is pursuing its company mission, choosing the exclusive setting of the
Design Centre, Chelsea Harbour, a well-established hub of British and European design
culture.
The project for the new London showroom was entrusted entirely to the creative mind of
Andrea Bonini, the brand’s foremost designer, who developed the concept of the interiors
and inserted elements to maximise the approximately 200 m2 surface area of the second
floor of the iconic Design Centre, Chelsea Harbour.
The showroom embodies Turri’s most modern dimension, taking its inspiration from the
Milan Flagship Store concept but enhancing and slightly modifying it with a series of more
international and cosmopolitan interiors. The portrait of a contemporary living concept,
located in a new international setting.
The elegant materials chosen for the project underline and bring out the sophisticated style of Turri, perfectly transplanted into the London space. The material colour palette
highlights all the company’s expertise, revolving around stylish shades of grey, which
alternate with a series of dividing elements in top-quality smoked glass, introduced to
emphasise Turri’s new contemporary and modern character.
The layout project showcases the exceptional business skills and artisanal qualities that
have helped the company firmly establish itself on the global markets. The distinctive
element of Andrea Bonini’s work is the installation of a special storage unit conceived and
developed exclusively for this context. Its bookcase structure includes a series of
compartments with doors used for storing cups and glasses as well samples it is made
from the same materials found throughout the space, a common denominator that ties the
whole showroom together.
The collections that form part of the project showcase Turri’s latest products and reveal its
new contemporary spirit: ZERO, MELTING LIGHT and ECLIPSE are used and
reinterpreted through the introduction of new elements like fine fabrics, wools and velvets,
which together with the original lacquered colours have just been presented at the most
recent Salone del Mobile.
The London showroom is a new international hub that will enable a new and discerning
public to discover the quality and the universe of Turri, a long-established exponent and
promoter of ‘Brand Italy’, in a space that will perfectly reflect the identity of the ‘New Turri’.
