Poplander

Poplander is the star of our moodboard for the first month of 2023: a convinced optimist who loves bright, sunny colours and bold ideas (even those from the past). And who only needs energy and a little lightness to enjoy life

2023/01: Poplander
2023/01: Poplander

Poplander is our new carrier (free of symptoms) of trends, the moodboard protagonist for the first month of 2023 – not the lead singer of an up-and-coming band. He won’t get millions of Spotify streams, and has no desire to end up on X Factor: of course music is a must, enjoyed like any other life experience, because in the long run Poplander is a born optimist, requiring only energy and a bit of lightness to keep on going.
The pop aspect is not just about music. He agrees with Andy Warhol: pop is a way of loving things. A spirit that returns today – having left the famous Factory behind in the 20th century – with a new desire for immersion in the cheerful dimension of the superfluous.

Cactus, Gufram
Cactus, Gufram
Panton Chair, Vitra
Panton Chair, Vitra

Technicolor Life
In an endless battle against the
gray dullness of austerity, Poplander accumulates everyday useful objects in a wild, uninhibited divertissement, the cathartic triumph of plastic (reviled as it is, today) seen as the ideal material with which to shape and respond to any desire to live outside the box.
A taste, a style, an attitude that starts from colors so pure in their essence as to banish even the most indulgent forms of shading. In clear, forceful fields, the home of Poplander is like our 3D-effect backdrop: bright green, yellow, orange and red, with a touch of blue, the ideal stage on which to perform with creative euphoria that has been dormant for far too long.

Allunaggio, Zanotta
Allunaggio, Zanotta
Working Gummy, Seletti
Working Gummy, Seletti

Creativity goes center stage
Brash and irreverent, the Cactus coat rack by Franco Mello and Guido Drocco immediately manages to take center stage, in spite of its age (just turned 50), and like a real showman he needs a leading lady, a soubrette like the queen of pop, the Panton Chair, who is even further along in years: 63, though you would never guess it. An irresistible couple.
All around, an audience worthy of special occasions: from the Karelia chair, now in a reissue boasting an all new outfit made with bielastic material to enhance the figure, still so impeccable as to be the envy of a teenager, to the Orbit lamp by Ferruccio Laviani, a true tankful of luminous energy.

Orbital, Foscarini
Orbital, Foscarini
Apex, Roche Bobois
Apex, Roche Bobois

Design classics and irony
Then there’s the screen based on a sketch by
Giacomo Balla, originally in tempera and pencil on paper, arriving at the Mandarin cabinet by Piero Lissoni. Together, they seem to be waiting for the evening’s unexpected guest: the Allunaggio chair by Achille & Pier Giacomo Castiglioni, which seems to have just emerged from the Orion capsule of the Artemis 1 mission, wayfinder of the NASA program to bring astronauts back to our romantic satellite.
All this happens under the watchful and rather curious gaze of the Working Gummy nano-lamp, whose hands behind the back make it seem like a perfect umarèll (a term borrowed from Emilian dialect), that little man in every city who observes construction sites with an air of expertise. In the end, the coolest Poplander of the moment might just be that guy.

870 Karelia, Zanotta
870 Karelia, Zanotta
Mandarin, Glas Italia
Mandarin, Glas Italia

Cast:
Playing the role of the ottoman: Apex created by Sacha Lakic for Roche Bobois.
Co-star, playing itself: the 870 Karelia chair by Liisi Beckmann for Zanotta, with a new outfit in bielastic fabric.
In the role of the chest of drawers: Mandarin, designed by Piero Lissoni for Glas Italia, with structure in layered glass.
Leading role: Cactus coat rack by Franco Mello and Guido Drocco, designed in 1972 and produced by Gufram.
Co-star: the divine Panton Chair, a cult item by Verner Panton from 1959, Vitra.
Guest star: Allunaggio stool by Achille & Pier Giacomo Castiglioni, 1965, Zanotta.
Quality control: Working Gummy table/lamp by Uto Balmoral for Seletti
.

Signal C1, Galerie Kréo
Signal C1, Galerie Kréo
FL/Y, Kartell
FL/Y, Kartell

Lights and special effects
A touch of orange on a green background: the FL/Y lamp by Ferruccio Laviani for Kartell.
Two-tone Signal C1 Polychromatic suspension lamp designed by Edward Barber & Jay Osgerby for Galerie Kreo.
Always in great shape: Orbital is the debut floor lamp by Ferruccio Laviani, created in 1992 for Foscarini
.

Paravento Balla, Cassina
Paravento Balla, Cassina
44 Stanley, Talk Carpet
44 Stanley, Talk Carpet

Set design
Lively colors and contrasting geometry add a pop touch to the long corridor thanks to the 44 Stanley rug by Talk Carpet.
Chromatic effects triggered by the special guest appearance of Paravento Balla, Cassina’s re-edition of one of the many objects designed by the futurist Giacomo Balla, an extraordinary, all-round artist.

Scenografia
Colori vivaci e geometrie a contrasto donano un tocco pop al lungo corridoio grazie al tappeto 44 Stanley di Talk Carpet.
Effetti di colore grazie alla partecipazione straordinaria del Paravento Balla, riedizione di Cassina di uno dei tanti oggetti disegnati dal futurista Giacomo Balla, figura straordinaria di artista a 360°.