USM: Big Apple inspiration

In Miami, USM Modular Furniture presents the limited edition USM NYC by Ben Ganz, in collaboration with Pin-Up Home

USM NYC by USM, Design Ben Ganz, a collaboration with Pin-Up Home
USM NYC by USM, Design Ben Ganz, a collaboration with Pin-Up Home

In the context of Design Miami/ visitors can see the exclusive premiere of USM NYC, the first collection created by the brand in collaboration with an independent talent – the graphic designer Ben Ganz – and the design platform Pin-Up Home.

A new limited edition line available in three different colors and six configurations, drawing conceptual stimuli from the history of USM and the modular systems created by Fritz Haller and Paul Schärer. With another particular influence: the urban layout of New York and its vibrant originality.

Six special configurations are on view, in steel with a matte coating of three colors, for the limited editions: Uptown Blue, Soho Yellow and Downtown Pink. All the elements have a base on wheels for easy movement. Suggesting the dynamism of a city that never sleeps.