Entering this townhouse in New York – transformed into a residence for collectors – which The Invisible Collection has chosen as its space in New York (24 East 64th Street), is a plunge into a refined atmosphere, surrounded by avant-garde furnishings shaped with exceptional craftsmanship.
In one of the most elegant neighborhoods of Manhattan, the new home of the marketplace founded by Anna Zaoui, Isabelle Dubern-Mallevays and Lily Froehlicher follows the debut in London and the pop-ups with the auction houses Phillips and Sotheby’s in Southampton, Los Angeles and Aspen.
“We worked for six years on this opening,” says Lily Froehlicher. “When we launched The lnvisible Collection our first meetings with clients and the press took place in Anna Zaoui’s penthouse, with a view of Central Park, designed by Pierre Yovanovich. It was the perfect embodiment of that art de vivre that our trademark represents and promotes. To have a house into which to welcome New Yorkers in an intimate way is a dream come true.”
Designed in collaboration with the Lisbon-based multidisciplinary studio Garcé & Dimofski, the place features natural materials and neutral hues for the various levels of the townhouse: the first floor contains the Grand Salon, a space where talents are invited to illustrate their creativity through solo exhibitions. At the opening, for example, the brand presented the first collection of furnishings by Aline Asmar d’Amman, followed by shows featuring works by designers like Laura Gonzalez, Noe Duchaufour-Lawrance and Charles Zana.
A separate room facing the garden becomes the stage for the brand’s icons, while on the ground floor a large library welcomes collectors and design enthusiasts to share ideas and take part in debates.
“Opening a location in New York has always been our dream,” says the co-founder Isabelle Dubern-Mallevays. “The US is our foremost market and we are pleased to present designers and artists here, European and international, whose refined works are displayed with the sober elegance that is an earmark of our brand. We set out to reveal new, rising talents, with collections ranging from crafts to NFTs.”
With the idea of narrating French know-how, The Townhouse has invited four companies belonging to the group Métiers d’Art of Chanel (Lesage lnterieurs, Studio MTX, Goossens and Lemarié). On a cultural level, it has begun working with the Parisian 7L bookstore (founded by Karl Lagerfeld in 1999 and acquired by Chanel in 2021) to introduce “7L book curation,” a custom service for the homes of clients.
Photo © Sean Davidson
