For the ARCO fair of contemporary art held in Madrid from 23 to 27 February, Maison Ruinart has asked the designer-artist Jaime Hayón to create 20 special bottles as one-of-a-kind pieces.
For many years, Ruinart has worked with artists on projects that are then presented on the circuit of the most important international art fairs (another will be unveiled for Miart in Milan, 1-3 April, soon to be announced) and become signature editions.
Hayón was literally given carte blanche: he was asked to paint directly on the Second Skin packaging of his bottles, an eco-sustainable package introduced in 2020 and made with 99% paper, recyclable, shaped to follow the curves of the bottle and 9 times lighter than the previous cartons.
Hayón has focused precisely on sustainability, in his typical exuberant, colorful language: his 20 Magnums, displayed in Madrid together with two large canvases painted for the occasion, recreate nature, animals, birds and imaginary beings in search of protection. Objects of his everyday life, connected to natural elements, intertwine in a surreal world which Hayón calls his “floating cosmos.”
Proceeds from the sale of these one-offs, at a proposed price of 600 €, are donated to the NGO (R)ForestProject, operating in Europe, the United States and Latin America, with the goal of repopulating the world with trees and raising awareness about the need to care for our planet.