A return (almost) to normalcy for the fall edition of Maison&Objet. The event held from 9 to 13 September in the Paris-Nord Villepinte exhibition center chalked up results that surpassed the expectations in terms of attendance, contacts and commercial exchange.
In spite of travel restrictions, the fair welcomed 48,000 buyers, with the surprise of 28% foreigners, including 500 American sector professionals. Five days of crowded booths, though with all the necessary safety precautions. Lots of energy and the desire to finally make personal contact.
The digital-real formula worked well, combining online channels with live events, with attractions inside the fair like Work! and Projects, and virtual implementation with MOM, the platform of brand promotion, and the new Maison&Objet Academy, a streaming service available by subscription that offers a range of contents created by and for sector professionals, offering access to training, inspiration and exploration of new developments.
“The success of this edition is due mainly to the exhibitors, who have taken the risk of joining us, together with dealers and interior designers who have traveled to reach the event, in spite of the difficulties posed by the pandemic,” says Philippe Brocart, Director General of Maison&Objet. “The courage they have demonstrated led to unimaginable results, not only in terms of the incredible energy we have experienced through reconnection, but also in terms of record-setting orders, for some participants. These 5 days full of connections and business have demonstrated the power of trade fair media and, more generally, of the engagement with people, which digital solutions can never completely replace.”
The positive trend spread beyond the walls of the Paris-Nord Villepinte fair facility and directly into the city, through Paris Design Week, with almost 300 installations, where the spotlights were on all the players of the Paris design scene, including successful designers, emerging talents, master craftsmen and companies.
Maison&Objet, with a smile, announces the appointment for the winter edition, from 20 to 24 January 2022, with the theme of luxury revival, and the return of the Rising Talent Awards, with emerging Japanese designers together with the architect Franklin Azzi, designer of the year for 2020.
Finally, Maison&Objet launches the new itinerary In the City, involving various design showrooms in the French capital, galleries and pop-up stores.
