Milan is and remains the heartbeat of Lualdi. This is where the company chooses to communicate its modern, international spirit, with a single-brand space that is the result of careful restyling carried out by Piero Lissoni, with the expansion of the display space as well.
The new showroom was opened during the recent Fuorisalone 2021, in the same space that has hosted the brand for years, ready to lend itself to the narration of constantly new stories: the former Teatro Olympia. A pathway, more than just a space, that winds through a sequence of settings in which doors and divider systems become crucial passages in a sort of artistic labyrinth.
The new entrance with its long corridor welcomes visitors and leads them towards the inner courtyard, offering access to the core of the display space of about 500 sqm, in which to present a vast range of products arranged vertically. The products gradually take on life, organizing true settings through experimentation with finishes, styles and unusual combinations: from the living area to the bathroom, the home office to the kitchen.
This choice has allowed the company to realistically position the individual references, demonstrating functional and aesthetic quality while communicating the potential of Lualdi’s doors and dividers to influence the architecture of spaces, in a relationship of synergy.
Because – as Lissoni, art director of the company, explains – “a door is a serious thing.” More than a mere extra in interior design, the door is an emblematic object, a crossroads of spatial and visual destinies, with the power to close, open, reveal or conceal.
Skye by Lualdi, Design Piero Lissoni
An example is provided by the new fixed or sliding partition system designed by Piero Lissoni, Skye. A very flexible model, a contemporary return to the early years of the brand’s activity, with innovative eco-sustainable contents. The glass doors are framed by sections of carbon sequestrating wood that captures, fixes and stores CO2 from the atmosphere, lowering environmental impact and improving air quality in spaces.
Welcome by Lualdi, Design Philippe Starck
The opening of the new Milan showroom on Foro Buonaparte also featured the debut of the first Lualdi collection created by Philippe Starck: Welcome. In its intentions and functioning, this is a smart door for the hospitality market, offered with a system of accessories – handles, path markers, numbers and tablets – to bring the product to life. Welcome is thus transformed into a true tool of service, able to incorporate facial recognition, heating, transmission of messages, and a sense of welcome and protection.
Photo © Beppe Raso
