Maison&Objet, focus on professionals

Not just research and trends, but also a (digital) Academy to boost opportunities for business and interaction

Maison&Objet 2021. Photo @ AETHION
Maison&Objet 2021. Photo @ AETHION

The Parisian event par excellence for design and décor draws to a conclusion, with some important new breakthroughs. This September, Maison&Objet chalked up remarkable results, judging from the presence of many exhibitors and visitors.
The Paris Design Week circuit, with its wide variety of events, openings, presentations and installations, certainly played its part, as accompaniment throughout the city to the main showcase of Paris Nord Villepinte.
Dynamism rules, along with the desire of the whole industry to come together after 15 months of physical absence: hence the theme shared by the two platforms, “Desirable Development.

This also emerged from the survey conducted by the fair in contact with brands, buyers and retailers, to discover the mindset of its network and to take the temperature of the market, its expectations and changes. The survey will be updated every three months, as a way of monitoring the countries that gravitate around Maison&Objet.

Maison&Objet 2021. Photo @ AETHION
Maison&Objet 2021. Photo @ AETHION

There were also other initiatives for professionals: online sales management, a focus on evolving trends, support for research and production. Above all, the latest project is aimed at the circuit of designers, interior decorators and the lifestyle community: the “Maison&Objet Academy”: a streaming channel, available by subscription, with video content created by professionals for professionals, offering advice on how to cope with everyday challenges for operators and dealers in this sector.

“The objective of Maison&Objet Academy – says Philippe Brocart, General Manager of SAFI – is to provide support for buyers and specialists throughout the year, giving them access to the best experts who can help them in their activities.”