A new chapter begins in the path of regeneration of the brands Angelo Cappellini and Opera Contemporary. The company has called on Studio Bestetti Associati for its art direction, coordinating all the activities of the various divisions.
This choice is part of a wider-ranging project aimed at reinforcing the organizational model through the introduction of new figures in the areas of management, production and technical-stylistic development. “We are headed for some important challenges and projects – says the general director Fabio Merli – which we will tackle with enthusiasm, thanks to the support of an expert team and that of Studio Bestetti, ready to define the guidelines to make our corporate processes more effective and efficient.”
An important part of the growth plan is reinforcement of the identity of the brand Opera Contemporary, alongside consolidation of the long-term leadership of Angelo Cappellini in the luxury sector. The experience of Studio Bestetti with leading Italian design firms (the portfolio includes names like Poliform, B&B Italia, Boffi, Baxter, Molteni&C, MDF Italia, Paola Lenti, and many others) will thus provide the impulse to take the company towards a new level of expressive impact and lifestyle.
The official debut of the collaboration was scheduled to take place at the time of the Salone del Mobile in Milan, but in any case the results of the initiative will not be long in making themselves visible: this year marks the 10th anniversary of Opera Contemporary, and the celebrations are being reformulated in terms of approach (due to the international health emergency) but not in terms of content, with the launch of new products and the related presentations.
“In spite of the postponement to 2021 of the Salone, our objectives remain the same – Fabio Merli continues. – For the 10th anniversary of the Opera Contemporary brand, we will keep faith with the deadlines we had put in place for the celebrations, preparing 3D presentations of the settings that would have been seen at the Salone. In the months to come, we will create digital events and interactive presentations to narrate our new production on international markets. For Angelo Cappellini, on the other hand, the new developments will be revealed next year, during the 135th anniversary of the company. There is still much to be done. The overall project clearly has to be an ambitious one, in a renewal that does not only depend on numbers, but also on the organizational structure of the business, in order to program constant growth for the years to come.”
