All companies go through alternating moments of stasis and revolution. In recent years, Martini has made improvements and modifications on all levels: from the new headquarters to design, by way of the digital world and distribution. The brand opened its doors for a press day where IFDM took part, in which it presented its philosophy and narrated a story that began in 1965 in a small crafts workshop near Verona.
Much has changed since then, but Martini has never altered its focus on tailor-made quality, personalization and research on materials, initially only for the sector of kitchens, but then also extended to the living and bedroom areas. The total living breakthrough came in 2005, when the catalogue offerings expanded even further. In 2018 the company opened a new showroom in the center of Verona, for the sales division, while in 2019 a new headquarters was created at Bovolone.
The furnishings, however, are the most important factor, created in collaboration with outstanding studios and designers. Martini’s range of offerings has grown, making a decisive shift towards contemporary styling to meet the tastes of the international market, wagering on Made in Italy and fine workmanship to stand out from the industrial norm. All this without overlooking the question of product personalization, one of the main desires of the clients in the target addressed by Martini.
Today you can discover the Veneto-based brand in the showroom at the splendid Villa Bresavola, where the furnishings are displayed to full advantage, revealing all of their elegance and style. The interior design projects are done by Roberto Conato. Martini has also recently updated its digital presence, changing its domain to martini-interiors.com and revising the overall image.
Martini’s future? The firm will undoubtedly be on hand for Eurocucina 2020: a fundamental opportunity to attract new dealers and designers towards the company, and to inform consumers regarding the interior design services offered in Verona. Finally, after openings in New York, San Diego, Toronto and Kiev, other points of sale will be created in 2020 in Shenzhen, London, Chicago, Los Angeles and San Francisco.