A leader in the sector of production of slabs in sintered stone, Lapitec was on hand at Cersaie 2019 with two new developments. The first has to do with the brand identity, through the restyling of the logo and a change of slogan. This is an important step for the company, part of a perspective of global growth that also underlines the firm’s commitment to sustainable practices.
“Naturally Italian” is the payoff that accompanies the new logo inspired by a coat of arms, a symbol of great impact. “An extraordinary path has led to the presentation of the new logo,” says Davide Ferracin, Brand & Communication Manager of Lapitec.
“It is the result of teamwork that marks a turning point for the company, a change of image that will also have an impact on future communications. We are fully aware of the fact that sustainability will be more and more important in the choice of materials: respect for the environment is one of our basic values, and the recent EPD (Environmental Product Declaration) certification is the latest proof that Lapitec is a green product.
”In terms of products, the new entry from Lapitec is a collection of large slabs in sintered stone with grain that brings out the unique qualities of Lapitec®, a full-bodied stone whose color and chemical-physical characteristics are identical on the surface and inside the material.
Three new offerings with through-surface veins the accurately reproduce the image of natural stone: Bianco Elettra, Bianco Vittoria and Bianco Aurora. All three are made on a Bianco Assoluto base with gray veins. In particular, the first – Bianco Elettra – has veins with straight lines and sharp angles; the second – Bianco Vittoria – has thick, more sinuous grain; and the last – Bianco Aurora – stands out for its more delicate pattern.