Events and changes for iGuzzini: the official launch of “Light for Future” and new management are strong signals for a market of great potential: that of architectural lighting.
“Lights, camera, action!” is a plausible motto for what happened inside the city of Leopardi and Beniamino Gigli, under the direction of set designer Giancarlo Basili (who has worked with Salvatores and Moretti, just to name two of his projects, leading to the David di Donatello award), who has utilized light as an auxiliary and distinctive element to enhance some of the characteristic locations of Recanati.
For the “Light the Future” project, iGuzzini has assembled an exceptional steering committee composed of Basili, leading international names in technical lighting like Arup, Licht Kunst Licht, Light Bureau and Speirs Major, the sociologist Domenico De Masi and the architect Mario Cucinella, all joined by the Fine Arts Academy of Macerata and IALD.
“It is hard to improve on beauty,” says Basili, narrating the six stops of the pathway lit by iGuzzini, “and it involves pursuit of a blend of reality and innovation, without overlooking sustainability.”
The result of a fluid itinerary, where the light of iGuzzini plays a leading role, not like a prima donna, but as a way of offering distinctive value. After all, architectural lighting has nearly always had the task of “being there without being seen,” but if it is removed there is a substantial difference.
“Light for architecture, inside and outside, and a focus on sustainability represent two of the strategic assets of iGuzzini,” says Cristiano Venturini, the new CEO of the company, a manager who has come up inside the firm, with 11 years of experience, and is now the main counterpart of one of the main stakeholders, the Swedish company Fagerhult.
“Light for Future” is just the first of a series of projects by iGuzzini, with installations that will be presented during 2022.