From 9 to 12 October Stosa Cucine takes part in the 15th edition of the Salone del Mobile.Milano Moscow. At the Crocus Expo over 30,000 sector professionals will discover the brand’s new offerings, especially Aliant and Newport. For the Tuscan company, Russia represents one of the main markets.
Stosa is a constantly growing company: from 2000 to the present sales have risen from 27 to 116 million, and the firm now has points of sale in 40 countries around the world. The brand has also announced the opening of 15 monobrand stores in China, in collaboration with local partners.
The booth has been organized to grant visibility to the models with a more international appeal, and to tell the story of how Stosa kitchen systems can also extend into the living area.
The first model, in the Rovere Dark and Vetro Frost Opaco finishes, features elements of Aliant and Natural and stands out for the combination of different materials like glass and wood. Also for the second model, Stosa has decided to reinterpret classic style, utilizing urban and industrial imagery.
Newport, shown in the Beige Angora and Laccato Opaco Pomice finishes, is composed of base cabinets, hanging cabinets and columns with framed doors in a rustic veneer finish, featuring built-in handles.
The meeting point of the two kitchens is the Frame living room setting positioned at the center of the booth.
The fair in Moscow is just the latest of a series of events where Stosa has been the protagonist. A new corporate showroom was recently opened, with an area of about 950 square meters, to display 18 kitchen models coordinated with solutions for the living room. The showroom has a hospitality zone, a kitchen set aside for cooking demonstrations and a technical area that presents the entire range of finishes, options for personalization and the design flexibility of Stosa’s products.
Inside the same facility at Radicofani, in the province of Siena, the brand launches the Stosa Academy, a series of courses for sector professionals in which to learn, gather and interact.