Frankfurt for slightly less than a week becomes the centre of attraction and gobal capital of the bathroom and energy world. The German city hosts the biennial ISH trade fair and among the over 2 thousand exhibitors is also Ideagroup which sets up its stand with its new proposals and most popular products.
The integrated Dogma washbasin deserves a special mention: designed by Aqua, it is part of the collection of modern bathroom furniture with a minimal character, made unique by new materials and the unconventional use of geometries.
In fact, the bathtub is made of Cristalplant, a solid surface material that is mouldable, eco-sustainable and recyclable, which allows the Ideagroup bathroom furniture to be part of the market for luxury bathroom furniture.
For the first time, the company uses aluminium as a support structure for the furniture bases, also available in marble in its Grafite and Carrara types.
In addition to Dogma, Ideagroup also brings to ISH the Cubik line of modern bathroom furniture with 45° inclined edges and without external handles; Dolcevita that manages to combine modern shapes and lines with soft surfaces and a retro flavour and the Form collection characterised by versatility and its variety of choices: the bathroom furniture can be mounted on the floor or suspended, linear or curved, with groove or frame doors.
The Nyù series focuses even more on the details, placing attention on the LED illuminated framed mirror and on the open end elements.
Lastly, Sense, where the solid wood Teak finishes and the innovative Fenix NTM laminate, obtained with the help of nanotechnologies, capture the attention and the gaze of the visitors to ISH.