A completely newly designed and renovated space welcomes the Longhi exhibition space in Shanghai, created in partnership with Glory Casa, a well known brand in China’s high-end interior design sector.
The concept store, which occupies a surface area of 180 square meters, thus becomes an outstanding showcase for the new collections, presented exclusively on occasion of the Salone del Mobile.Milano Shanghai, which took place in November. Living areas alternate with dining spaces and lounges to highlight the Lovelux collection: a line of furniture that combines elegant and sophisticated taste with the natural quality of the raw materials used.
And so, the brand’s star products take centre stage, starting with the modular sofas Fold (designed by Alessandro La Spada) and Sheffield (designed by Giuseppe Iasparra), enhanced by a series of accessories like the Ginza coffee tables, characterised by a metallic geometric base with gold finish, a material which is also a distinctive trait of the original Dorothy armchairs, whose backrest is made from a laser-cut frame and from metallic pipes with a chrome finish, assembled one at a time by artisan craftsmen.
Completing the environments are the Courbet and Vicky cupboards, practical containers that play with harmonious combinations of materials (leather, wood grains, and metal in various finish), as well as the Etruria bookcase, an anthem to linear and contemporary elegance.
Longhi Shanghai @ Glory Casa
5F Red Star Macalline, 1388 Wuzhong Road,
Minhang District, Shanghai