At the 16th edition of the London exhibition, Provasi features a double presence. The Italian brand will be present both at the Chelsea Harbour Design Center with its already well-known showroom dedicated to classic collections and in the renowned Pimlico district where a new location hosting the More brand and its new interior proposal will be inaugurated.
Roberto Provasi, Sales Manager, explains the objectives and outlines the main features of the brand: “With the opening of the new More Provasi showroom on the London scene, the intention is to reach the most prestigious luxury homes and interior design firms in the United Kingdom. It is a brand that attracts a wide audience thanks to its proposal of clear lines when compared to Provasi’s traditional collections; it preserves the elegance and refinement, with a strong personality rich in influences for shapes and materials.”
Provasi then explains the choice of the new destination: “London is the perfect city for More, as it is a converging point of artistic and international design trends”.
The interior design of the new space was conceived under the creative direction of Gabriele Provasi: essential and elegant lines mix with innovative materials and textiles, combining craftsmanship and contemporary appeal. A refined context frames the 1970s-inspired mood, where the fabrics and the story woven by warm colors highlight the uniqueness of the brand in the contemporary furniture world.
In the London location, visitors will be able to appreciate the company’s most representative products, such as the Cooper sofa and its exclusive blend of mohair velvet and nubuck leather, the Yves chaise longue with leather seat and mahogany base and the Tyler swivel armchair with brass base.