Just a few weeks after the opening of the impressive single-brand facility at Ningbo, Poliform presents another new showroom in the Far East. This one is equally dramatic, equally complete in its offerings, providing a true representation of the Poliform lifestyle. The new single-brand store is located in Zhengzhou, Henan province, a city known since the start of the 20th century as the “railway center” of China. Poliform thus reaches a new record, with its 19th store in China.
Remarkable for its size and the strong appeal of its interior design, the showroom has an area of 800 sqm, organized on two levels. The impressive architectural interior has the job of providing physical settings in which to create wide-ranging displays: wood panels, glass dividers, full-height bookcases and reflecting smoked glass cover the thick walls.
Everything contributes to make the Poliform furnishings the protagonists, organized in this labyrinthine space in a dialogue based on stylistic consistency, bringing together the living room, the bedroom zone, the dining area and kitchen (including the Shape model), together with systems, in an absolutely natural way.
The color range also has a strategic role: warm, neutral tones, enveloping like the interiors themselves, are sporadically interrupted by more intense chromatic accents. For example? The iconic Mad King armchair by Marcel Wanders displayed in the window.
Along the lines of this strong visual impact, the entrance is dominated by the Wall System bookcase, with a height of 8 meters, and an impressive Kensington table.
22 Shangdu road