Poltrona Frau has opened a brand-new showroom in the south of the USA. “Opening a monobrand store in Miami Design District represents an important step in our North American expansion strategy and – more generally – in terms of Poltrona Frau’s international growth,” explained managing director Nicola Coropulis. “It’s all part of a global strategy focusing on retail and distribution, with the aim of improving our brand experience.”
The 400m2 showroom is situated in the Design District, a renowned hub of all things design, art and fashion. The new monobrand store is split over two stories, with flooring in natural oak and grey walls. There are plenty of nods to the store’s Miami location – fresh shades of blue are present throughout, evoking the sea and style of the city as a whole. The store showcases a vast selection of the brand’s vintage and contemporary products, including the new Oggetti collection, a stunning line by French designer Jean Marie-Massaud including the Jane table and the Jay Lounge and Archibald armchairs, while the multi-award-winning Ren accessory collection by Neri&Hu is also featured.
It’s a busy time for Poltrona Frau in general, with the company recently opening new showrooms in Houston, Dubai and Tokyo. On top of that, the brand is in the midst of relocating to Los Angeles, with the process expected to be complete by the end of 2018.
