The vision of Ideal Standard is to “improve the life of our clients,” and the way to achieve this, in partnership since 2018 with Palomba Serafini Associati and with Roberto Palomba in the role of Chief Design Officer, is to study the society as it continues to evolve, redefining the concept of modern living, working to create a perfect synergy between impeccable functioning and aesthetic harmony.
In the light of these considerations, the Atelier Collections represent the latest contribution to design culture. The approach of Ludovica and Roberto Palomba for Atelier Collections is based on quality, intuitive and inclusive design that makes it possible to create combinations using ceramics, furnishings and faucets, while offering maximum personalization.


The Conca series of washstands is the first range of Atelier Collection products: it takes its inspiration from the original line designed in 1972 by Paolo Tilche. Starting with the iconic washstand, the designers have beveled the corners to modernize the model, with a squared, minimal design in tune with the latest trends, while conserving the unique, sophisticated character of the piece.
The Extra washstand, a simple block with a slim border and precise edges, represents a break with the tradition of curved ceramic forms. Its lightness and simplicity make it ideal for contemporary and minimalist bathrooms. It combines perfectly with the Blend range of bath fixtures and the Conca and Joy lines of mixer taps.


The Blend Curve fixtures, with their neutral, rounded design, and those of Blend Cube, with a squared form, include the revolutionary AquaBlade® technology that boosts cleanliness and hygiene, making the series suitable for residential, commercial and healthcare projects. Conca and Joy are two lines of mixers, the first featuring a squared design with an ultra-flat body and a slim, slightly curved handle, while the second offers a solution with a timeless cylindrical form, whose smooth continuous surfaces are easy to clean, preventing the formation of deposits of germs and limescale. The mixer faucets, in the washstand and bidet versions, include an ecological aerator for five liters per minute, permitting reduction of water consumption.

The Atelier Collections also include Linda-X, a new entry for 2021, composed of a range of washstands and an elegant bathtub with ultra-light, clean, minimalist design, also thanks to the use of Diamatec®, a technology patented by Ideal Standard, which permits the creation of very slender ceramic lines, as small as 3 mm but exceptionally strong. Thanks to its base of limited size, the washstand can be mounted with an overhang, also on cabinets of small depth. A solution that adapts even to small spaces, to meet the needs of modern lifestyles.
The Ipalyss series of rectangular ultra-slim washstands is also made with the same revolutionary ceramic material, offered in the historic matte-finish Ideal Standard colors.
Photo credits © Carlo William Rossi+Fabio Mureddu