Menu unveiled at Maison&Objet Paris the new AW16 collection of accessories, lighting and furniture. A series of products based on the “Modernism Reimagined” concept. The idea draws inspiration from the late modernists of our time, involving every form of the project world, from architecture to graphics, from illustration to product design.
The line is established by functional elements (as part of modernism) beautifully designed works, solutions for modern living. Modernism was a design movement shaped by simplicity and functionality, with the philosophy that functional and beautiful everyday objects should be accessible to all. The masters of the idea believed that design and technology would shape the future, an ethos that is valued and nurtured in Menu’s work. Purity and minimalism, matched with clean lines and honest material, are the key-features of the brand, that spreads its know-how at the Parisian stage of Maison&Objet.
Multiple designers contributed to outline the collection profiles, from Afteroom Studio to Norm.Architects, form Jonas Wagell to Dubokk, and also Therese Arns and Antje Pesel, Søren Rose Studio and Anderssen&Voll. Each professional was inspired by the design honesty, involving lighting system, accessories as well as objects.
Among novelties, Menu announces the recent change of venue in Copenhagen – Nordhavn quarter – after fifteen years in Fredensborg. Situated north of the city, Nordhavn will be a brand new, vibrant district boasting 10,000m2 of shops, restaurants and beautiful surroundings. The quarter will combine the history of the port with contrasting, new urban spaces to create a neighborhood with a unique character, where old meets new, large meets small and city meets water.
Although the main headquarters will be relocating to the Portland Towers in Nordhavn, Gøteborg Plads the warehouse will remain at the same location in Brøndby.