Operative in Japan since 50 years ago, Tecno broadens its historical presence with a new opening. The brand chooses Daikanyama neightborhood as location for the first flagship store in the country, setting 300 sq meters up with iconic and emblematic products of the company.
Team Iwakiri is the prestigious architectural studio – specialized in turn key projects – that studied the space, in order to accurately illustrate the typical know-how of the brand. The oriental mark includes also the project’s organizers, Tecno Design Tokyo; professionals able to talk with local architects, developers and contractors, as well as welcome an international public.
As a result of a careful selection among the numerous collections, the displayed products start with recent proposals – such as the operative system Beta and the Vela seat by Lievore Altherr Molina – to the historical P40 e D70 signed by Osvaldo Borsani. With P40, the designer revisits the chaise longue’s traditional shape to obtain a smaller armchair, influenced by outlines and technology of D70, the sofa that won the Diploma of Honour in occasion of the X Triennale.
Also Nomos is present within the showroom, first industial design project ideated by Foster+Partners in 1986, as well as winner of Compasso d’Oro ADI. Flexible, creative and technological, Tecno’s icon is also protagonist of the Craft + Manufacture exhibition, sponsored by the same Foster studio within the Aram Gallery in London. The exhibition is focused on furniture, creative solutions and innovative projects which took shape during the years thanks to the talent of the Foster+Partners’ team. Craft + Manufacture will be open to visitors until the 2nd of July, in the heart of Covent Garden in London.
