The high-quality kitchens by Cesar find space in American territory: in the heart of Flatiron District in New York, on the 23rd, opens the first Flagship Store of the brand, the fifth after Genova, Milano, Cannes and Parigi. Tonight, on the 16th of May, it will be the inauguration party of the exclusive location, designed by the Garcìa Cumini Associati studio.
Gina Cester, CEO of Cesar Arredamenti, is proud for this new opening: «Within the internationalization process of the brand we could not miss such an important marketplace. We decided to partner with North Italy Import, being confident that through its established relationships with the market it will effectively contribute to the success of the store not only as a window to show our world and collections, but as a new platform to create collaborations with interior designer, architects, final customers».
The New York space conveys a calm, serene feel. Five unique kitchen designs have been realized against a backdrop of a welcoming warm grey color that extends from the walls – for which a slightly rough paint with a grainy surface texture has been chosen – to the brushed oak flooring stained in the same shade. The Flos lighting system enhances the excellence of the materials used for the various kitchens on display, starting with Maxima 2.2 at the entrance; it is showcased in a layout with a central island with ceramic base units and a white stoneware top, matt white lacquered tall units and heat-treated oak surface. Next to it, the Yara model is presented in a warm version that explores shades of brown with base, tall units and shelves in black walnut, wall units in etched mocha glass and an agglomerate Caesarstone worktop. In a different area, an original layout pairs Maxima 2.2 base and tall units in gloss pearl grey lacquer with an Elle island in heat-treated oak. The top is in London grey Caesarstone agglomerate. Maxima 2.2 once again, in two linear versions that set off the textured beauty of Mud Fenix paired with grey elm melamine and etched glass or stainless steel. Lastly, Kalea sets off the Living room area with black etched glass wall units and brown oak carcasses.