The Made in Florim reaches the West Coast. With a strong and structured presence on the American area, the company confirms its affinity with the market, attending also HD Expo fair in Las Vegas.
The Made in Italy company, specialised in the ceramic industry since 50 years, has in fact a flagship store in New York, Soho; a studio (Florim Solution) in Atlanta; two logistical centres in Paranà (Brazil) and in Clarksville (Tennessee), which hosts also the US branch office, Florim USA. Taking part in Las Vegas event confirms the strong sharing of goals between the brand and the overseas audience.
Here, Florim presents several collections both for interior and contract projects, including Decò Wood and Statuario.
The first one, in its natural imperfection, is inspired by wood reclaimed from old vessels and by the very irreplaceable essence of nostalgic recollections.
The second one, belongs to I Classici collection and it is capable of stamping a decisive character on the surroundings; it adapts to architectural spaces with astonishing solutions and contrasts that underline their natural inclination for beauty. The brilliant details suggest a well-balanced luxury in which the architectures pinpoint precisely the point of contact between the traditional and the modern. A fluid purity and a cocoon-like atmosphere dictate the colour palette, exploring shades from pearl to ivory, right down to greys and browns, to achieve an understated, intimate elegance.
The novelties, signed by Florim, land in Las Vegas after their presentation at Coverings Chicago in April, alongside the group exhibition Ceramics of Italy.