The renowned boutique Rocca 1794 welcomed a selections of the best products signed by Venini within the exhibition Venini 1921, barely ended. Anticipating the acquisition of the glassmaker by Damiani, the initiative takes part in the novelties that aim to relaunch the brand image. Multiple chromatic shades smartly blend themselves into recognizable pieces, located on elegant, vertical parallelepipeds within a simple atmosphere that highlights the main material.
The exclusive location in Piazza Duomo will also host a permanent corner dedicated to Venini, where will be displaced precious artworks, in part created by designers and artists such as Giò Ponti, Tadao Ando, Gae Aulenti, but also Fabio Novembre, Carlo Scarpa and Tapio Wirkkala.
Moreover, Venini will return in the exclusive via Montenapoleone: the new boutique will offer to the public masterpieces of the glasswork tradition, concretion of craftsmanship and creativity, values that characterize the company from 95 years. The new administrative board, where Giuseppe Viola is the CEO – previously Chief Operating Officer of Gruppo Damiani – decided to start from high-resonance projects in order to reinsert the brand in the most important networks of Italian Design.