The first monobrand store in London stands on one of the busiest major thoroughfares, between Victoria&Albert Museum and Harrods, and it is a fundamental step for Kartell international strategy.
This enthusiasm has been manifested also by the President Claudio Luti: «finally we found the right location for a brand which pursues product innovation, brand awareness and wish to communicate the ultimate lifestyle”. Ferruccio Laviani signs the exhibition concept in 5 large display windows, on two floors, in the form of theme flashes which present the multifaceted Kartell lifestyle. Not only furnishing pieces but also tableware, bathroom fittings and fashion accessories.
The main goal is to confirm the brand quality but, above all, to establish a solid new platform for dialoguing with the most influential personalities in architecture.
Five windows to show the brand philosophy: first through Kartell Contemporary Lifestyle, with its minimal and contemporary style, then with the alternative and futuristic Kartell Goes Sottsass – A tribute to Memphis, born in partnership with Ettore Sottsass. Precious Kartell, the luxury icon, gives way to the milestone of its philosophy: transparency. Uncle Jack sofa is an example of this kind of experimentation and of the search for the perfect substance.