Minotti decisively strengthens its presence in two markets particularly strategic for the company thanks to the opening two major flagship store, respectively in Miami and Shanghai.
Located in the heart of Miami’s Design District is the Minotti Miami showroom, the company’s fourth flagship store in the USA, after Los Angeles, New York and Chicago. The interior project was completed in collaboration with DDC, also a company partner in Minotti New York.
Design of the single-story showroom that opens out over more than 900 sq. m of floor area and has a vast series of windows along the entire facade was created by Minotti Studio, which has rafted an interior design project that employs the materials and colors characteristic of the brand to celebrate the unique tastes and lifestyle of Miami. The result is a sophisticated ensemble that exudes an elegant and cosmopolitan spirit, exquisitely in keeping with the area and pure expression of the Minotti style.
Minotti’s Miami showroom offers an especially sophisticated architectural context in which it is possible to view all the most compelling products in the company’s collection. Along with the Hamilton, White, Collar, Leonard and Andersen seating systems, to name just a few, numerous armchairs and complementary furnishings are featured. In the outdoor area there are numerous elements from the Lifescape collection are featured – the Alison “Dark Brown” Outdoor sofa and Aston “Cord” Outdoor and Le Parc chairs.
Minotti strategically enhances its presence in the Chinese market through the opening of a new flagship store in Shanghai, the fourth in China after those in Beijing, Qingdao and Hong Kong.
The Minotti Shanghai showroom was created in partnership with Domus Tiandi, a prominent name in the Asian design community and a Minotti partner in the Minotti Beijing flagship store.
The exclusive address is located in the lively but chic Huangpu district, known as the “French Quarter”, just a few steps from the Opera House. A major renovation of the building was required to accommodate the lavish space of more than 1300 sq. m, an exhibit area that makes Minotti Shanghai the largest Minotti flagship store in the world. The vast showroom area made it possible to showcase both the 2014 and 2015 collections along with the company’s best-selling items.