The leitmotiv of the products launched in 2014 is a celebration of dandyism. What design philosophy do you intend to convey?
The new 2014 Visionnaire collection combines our original stylistic codes with an extremely scenic furnishing and architectural setting. A dream-like atmosphere, bordering on the unreal, seems to flirt with 19th century Victorian London: the impressive black wrought iron railings (the novelty of this collection) open up to a visionary world in which art and design dialogue with one voice.
What new products will you be presenting at the Salone and how do they interpret your on-going “aesthetic research”?
Everything is “made to measure” with the intent to amaze. Unique collectibles to cherish: from the white peacock that admires its reflection in a private booth to site-specific artworks that conduct a dialogue in each room furnished in Victorian style, figurative art objects, no longer limited to walls, but used to embellish furnishing components with Swarovsky and mother-of-pearl inlays. Wall coverings in original Visionnaire motifs, marble floors inlayed with gold and silver and moire carpets provide the backdrop to an original, elegant and refined collection. And the list continues: from chandelier sculptures, romantic dressing tables and bath tubs to mirrored fireplaces, sofas and reversible chaises longues made from the softest French orylag furs, to conclude with the accessories. Each single piece, like the different instruments in an orchestra, plays a unique melody to narrate a collection which, more than ever before, provides a “total look” with uniqueness, customization and unconventionality in its DNA.
Your furnishing solutions offer a Visionnaire Total Look, but also extreme customization. How do you manage to reconcile your savoir faire with the various requirements of a design project?
Uniqueness, contemporary styling and a vocation for the Made in Italy cachet are the founding values of the Visionnaire brand, which has successfully and rapidly acquired a leading position on the international scene of luxury design, no longer to be perceived as a mere furnishing project but a precious “total look” solution that is customized down to the finest detail. An accurate observation of the world and the constant evolution of contemporary society and culture are at the centre of Visionnaire’s creativity and modernity. It is thanks to this curious and cosmopolitan attitude that the brand has managed to expand worldwide, in the name of a new furnishing concept, no longer strictly associated with products, but capable of representing an authentic philosophy of life, in a word a lifestyle. A marked propensity for tailor-made design and the ability to present unique solutions of great character make Visionnaire today’s ideal partner for “Contract Design” projects.
The company confirms its international vocation with the forthcoming openings of three mono brand stores in Baku, Ho Chi Minh and Miami. Are you engaged in any other projects abroad?
Visionnaire confirms its presence in 90 countries with 18 mono brand stores and a dense network of select high-end multi-brands and luxury department stores. As well as the 3 mono brand openings in Miami, Baku and Ho Chi Minh scheduled for 2014, the objective is to expand our distribution network in the United States, Latin America and Sub-Saharan Africa, and to consolidate our presence in China even further. But even Old Europe is showing us considerable signs of interest.