For the first time, Poliform tells its story to the world through furnishing complements only. Compositions of modular, versatile and compact parts, which come to life in the new monobrand Poliform Barcelona, the theater of this unusual display concept.
The company has recently opened its second store in the capital of Catalonia, right next to the space on Via Augusta, in collaboration once again with the local partner Zentrum. But unlike the existing showroom – and the retail facilities of Poliform around the world – this location is not presented as a complete, detailed installation, composed of wide-ranging solutions for furniture, décor and architecture. The different settings are organized with seating for the living area, sideboards and coffee tables, beds and complements for the night zone.
The company has assigned its representation and the narration of its idea of living to a multiple range of compact and informal pieces, exclusive witnesses of exceptional craftsmanship as well as refined, elegant design. The focus thus shifts to the individual items: the Curve, Le Club, Kaori, Jane, Mad Jocker chairs, the Aiko sideboard or the coffee tables Nara, Orbit, Koishi, Mush, Dama, which complete the islands for socializing and relaxation featuring the West Side, Saint Germain, Brera and Mondrian sofas.
The company thus illustrates its most dynamic, versatile and convivial side, while revealing the capacity of all its creations to establish a dialogue with each other, through exceptional stylistic coherence.
