Salone, ever greener

Part of New York Climate Week, the Salone del Mobile.Milano has been awarded ISO 20121 certification for sustainable events management

Design with Nature by Mario Cucinella Architects - Photo © Diego Ravier, courtesy by Salone del Mobile.Milano
Design with Nature by Mario Cucinella Architects - Photo © Diego Ravier, courtesy by Salone del Mobile.Milano

Climate Week – the leading annual climate change and environmental sustainability event – is underway in New York. It was on this occasion that the Nest Climate Campus, a think tank for sharing sustainability practices, solutions and effective policies for contrasting climate change – which was held from 19th to 21st September. Alongside its participation in Sustainable Italy, a project promoted by the Italian Consulate General in New York, in collaboration with the Italian Trade Agency ICE and coordinated by the Embassy in Washington, the Salone del Mobile.Milano reaffirmed its own commitment to sustainable change, steering its business model along a path of responsible and inclusive development, that will act as a benchmark and an inspiration for the entire sector. announcing that it has been awarded ISO 20121 certification for sustainable events management.

Design with Nature by Mario Cucinella Architects- Photo © Diego Ravier, courtesy by Salone del Mobile.Milano
Design with Nature by Mario Cucinella Architects – Photo © Diego Ravier, courtesy by Salone del Mobile.Milano

ISO 20121 certification was achieved thanks to the work done to prevent, mitigate and offset any potential negative effects of the 2023 edition on the environment and or on people. The verification process, which led to certification for sustainable events organisation, was undertaken by the multinational certification company RINA. This certification recognises and rewards the Salone’s ethical and sustainable path, attests to greenwashing compliance, and will serve to steer the events management system towards continuous improvement. It also provides the basis on which the Salone is moving forward, reflecting rationally and laterally around achieving an “even more” ecological co-existence of fairs and the environment, in order to identify the next steps and actions to be taken to bring the sustainable transformation of the sector to completion.

Maria Porro - Photo © Guido Stazzoni
Maria Porro – Photo © Guido Stazzoni

Maria Porro, President of the Salone del Mobile.Milano had this to say: “I am extremely proud that the trade fair has achieved this major milestone: the credit goes to the work and commitment of a whole team that, close-knit and focused on an important common goal, has never been side-tracked by the difficulties of the path ahead but has enthusiastically undertaken all the activities and initiatives this year that have seen the change within our value chain become even more tangible and concrete”.

Design with Nature by Mario Cucinella Architects - Photo © Diego Ravier, courtesy by Salone del Mobile.Milano
Design with Nature by Mario Cucinella Architects – Photo © Diego Ravier, courtesy by Salone del Mobile.Milano

“I see this certification as a new starting point – by continuing to weigh up our own environmental impact and by cultivating sustainable behaviours, as well as involving and enjoying the support of our stakeholders we want to become a point of reference and a source of inspiration to the sector as a whole, following a business model that is as ethical as possible and that responds intelligently and coherently to the increasingly complex challenges that lie ahead.”

Sustainable Italy will bring together a collection of the best case histories of Italian companies that have embarked on the path to genuine ecological and climate transition, brands that espouse sustainability as an essential growth factor and believe that it must be pursued, vertically, in all supply chains. A great many talks and debates have been arranged on this subject.

Sustainable Italy will bring together a collection of the best case histories of Italian companies that have embarked on the path to genuine ecological and climate transition, brands that espouse sustainability as an essential growth factor and believe that it must be pursued, vertically, in all supply chains. A great many talks and debates have been arranged on this subject. The Salone has contributed to the occasion with “Design with Nature”, the installation created together with the architect Mario Cucinella in 2022, as part of the 60th anniversary edition of the trade fair. The project discussed the themes of circular economy and reuse, based on the idea of cities as possible “reserves” of the future, in which many of the raw materials required for construction can be found. By taking part in this occasion, the Salone brought its own thinking around ethics, circularity, the domestic space, participatory architecture, urban regeneration and upcycling to the attention of an international audience of protagonists of cultural debate