To call them “simple screens” is to ignore all the added values of Griesser Italia’s offering, indeed of the Griesser italia system. Under the leadership of newly appointed general manager Davide Roveda, the strategy of the Swiss company’s Italian subsidiary is moving from product to…product effect.
A decisive and conscious change of speed and direction that Roveda has imprinted on the company: light as a central element, wellness as a closely related element, all packaged by innovation, service, sustainability and – when possible – decoration, both direct and induced.
Griesser Italia today talks about indoor living and the energy daughter of good light, as is already the case – and the paradox smacks of clamor – in northern European countries.
A line of outdoor shading products that caters to all markets: from residential to hospital, from office to hospitality, each of these areas is reached by specific solutions that are obviously custom and also declined according to the budget available.
Davide Roveda
Griesser Italia’s outdoor products (all but one) absolutely cannot disregard the architectural impact, and here too the company is very well equipped: an almost infinite range of colors, motion technology that allows light to be programmed and directed and consequently change expression to the facade
But if outdoor architecture receives great benefits from Griesser Italia systems, the contributions in terms of decoration are not negligible for indoor as well: the multi-award-winning pantograph shutter offers a prominent outdoor impact by drawing regular and harmonious shapes on facades, but the declination on indoor allows to play endlessly with light and shadows (because the patterns of the shutters are infinite) taking a leading role in interior projects.
