March is a very important month in the décor and contract sectors. In Cannes (this year from 14 to 17 March) MIPIM is the fair-event that brings together the most influential players from all the segments of the international real estate industry. A moment to discover the most important development projects currently in progress.
For the furnishings industry, this is the period in which companies prepare their strategies for Milano Design Week. This means installations, presentations, events to be organized. The moment when theory shifts into practice, and – as in old Polaroids – the image that seems vague and disembodied gradually takes on details and becomes more concrete, day by day.
March is also the month chosen to celebrate Italian Design Day, an initiative of the Ministry of Foreign Affairs and International Cooperation in collaboration with the Ministry of Culture: a day in which Italian design is exhibited, narrated and explained all over the world. This year the date is 9 March, when in over 100 cities (from Rovaniemi, the northernmost, to Buenos Aires, the furthest to the south) Italian design ambassadors take the stage in a single, unified choral discussion.
The audience will be able to meet designers like Mario Cucinella (Beijing), Piero Lissoni (London), Stefano Boeri (Washington) or Roberto Palomba (Los Angeles); institutional figures like Marva Griffin, founder of the Salone Satellite, and Marco Sabetta, general director of Salone del Mobile.Milano (Delhi); personalities from the world of communication like the historian Fulvio Irace (Cairo) or Gilda Bojardi, editor of Interni (Osaka). The group also includes yours truly, visiting Detroit to narrate stories and personalities of the world of Murano glass. The multiplicity of vantage points becomes a fascinating way to explain the leadership of Italian design, based on production but also on thinking. An intangible, unique heritage. In dialogue with the world.