The 39th edition of Cersaie, the event at BolognaFiere, from 26 to 30 September, focuses as always on ceramics, bath furnishings, architecture and design, and promises important new developments.
The fair, with its 624 exhibitors (38% foreign from 26 nations), is divided into themed sectors: Ceramic Surfaces and Other Materials (focus on Ceramics and Architecture – Ceramics and Design), Bathroom Furnishing and Wellness, Kitchens, Outdoor, Lighting and Domotics.
The programme of side events includes numerous meetings with encounters with industry experts, and this year the fair expands its logistics with Cersaie Upstairs, a new theme itinerary that combines the historic pavilions with new constructions.
Access to Cersaie Upstairs is through the external escalators adjacent to Pavilion 19/20, after which visitors proceed to Galleria 21/22 and Galleria 25/26. The initiative offers a new, appealing experience in sensorial, relational and cultural terms, as well as in its recreational and gastronomic aspects. A gathering place driven by the constituent parts of ceramics: air, water, earth and fire.
The galleries contain places for refreshment and dining, as well as Archincontract, the exhibition format on the world of architecture and contract projects, now at its 3 rd iteration, with the participation of 6 important architecture firms (Lombardini 22, Pininfarina, One Works, Noa*, Iosa Ghini Associati-IGA, Handel Architects) in an evocative setting that makes conceptual reference to Stonehenge. The discussion focuses on large scale sustainable design, energy, the new sobriety and collaborative equity in relation to habitat trends in 2024, technology and environmental impact.
The cultural program Costruire, abitare, pensare (Construct, Inhabit, Think) is also very interesting. Among the many talks, a conference titled La sostenibile bellezza del recupero (The sustainable beauty of recovery), with the architects Maria Giuseppina Grasso Cannizzo and Giovanni Cappelletti; Costruire la pace (Constructing Peace), with Mario Botta; the narrative of the relationship between new languages, architectural materials and the territory, by Bergmeisterwolf; and the encounter with the German architect Manuel Herz and his designs for synagogues.
The Città della posa also returns for its 10 th edition: over 400 square meters with demonstrations on the installation of large ceramic slabs by master craftsmen, technical seminars for architects and designers, and the Matinées, corporate initiatives on installation, organized by the technical partners of Assoposa (Fila, Mapei, Raimondi).
Cersaie disegna la tua casa (Cersaie Designs Your House), now at its 10th edition, in the Media Agora at the service center of the fair, on Thursday 29 and Friday 30 September, renews its classic format with private consulting on the part of designers, with the leading Italian interior design publications.
Finally, the formula Cersaie Digital, online from 19 September to 7 October, makes it possible to improve and expand the relations between exhibitors and visitors, with the objective of consolidating participation in the physical fair through streaming of all the events in the program.
There will also be a cycle of encounters of the Café della Stampa: 23 architecture and design publications discuss sustainability, in informal conversations between editors and leading exponents of architecture and design. The program begins during the week prior to the fair, in digital mode through the Cersaie Digital platform. The talks held in physical
presence during the fair will also be streamed directly on Cersaie Digital.
The publications taking part in this edition are: Abitare, AD Architectural Digest, Around Water, Chiesa Oggi, DDN, Domus, Elle Decor Italia, IFDM, Il Bagno Oggi e Domani, Il Giornale dell’Architettura.com, Ingenio, Interni, l’Arca International, La Repubblic Design, NiiProgetti, Novità PR Communication, Platform, Quotidiano Nazionale, Suite, The Plan, Tile Brasil, Ville&Casali and VilleGiardini.
