Tubes introduces its Design Book: “Relationships and Contrasts”

The leading heating system company Tubes tells its story in a publication created by the Milo studio

Tubes, Design Book, ph.Beppe Brancato, AD studio MILO

A house whose design is perfect down to the last detail, lived in by model with her possessions scattered about, suggesting her everyday life: a yoga mat, a bottle perfume, a toy. This is the dream-like creative set that starts to tell the story of Relations and Contrasts by Tubes, a design book conceived by the studio Milo, with beautiful photographs by Beppe Brancato.

The resulting photo album is full of inspiration, where Tubes radiators go beyond the bathroom to become important to every room: the bedroom, the living room, the study, the dining room, the mini-spa, and the fitness and beauty corner.

Tubes, Design Book, ph.Beppe Brancato, AD studio MILO
Tubes, Design Book, ph.Beppe Brancato, AD studio MILO
Tubes, Design Book, ph.Beppe Brancato, AD studio MILO

The story develops around the two key concepts in the title of the Design Book, relationship and contrast. The heating units are in relationship to the human figure, that of the model who discovers them, interacts with them and falls in love; the contrasts are many-faceted, that of material, where terracotta and wood put next to rough walls and concrete bathrooms, and that of color and form, with geometric shapes next to the organic contours, and stylistic, with the radiators set in a minimalist yet inviting home setting.

This flowing, progressive succession of photos follows a series of chromatic gradients, where color is the star. Indeed, the catalogue presentation coincides with the launch of 41 new colors and special finishes, based on research on upcoming color trends with the Milo consulting studio.