Over 400 exhibitors are on hand for the 53rd edition of NeoCon, gathering big names and emerging brands at theMART, with products that revolutionize the working environment and public spaces. In an itinerary marked by interactive installations, the fair in Chicago explores new design and sustainability through the collections of refined trademarks like Porcelanosa – a global leader of innovation in the production of facings and countertops – or Vaask, which creates a product of refined volumes for hand disinfection, in a totally contemporary perspective.
Andreu World, in its reinvented space, welcomes iconic names like Benjamin Hubert, Alfredo Häberli, Philippe Starck and Patricia Urquiola, who unveils the Nuez Lounge BIO® chair at NeoCon, another step forward in sustainability applied to design. Created with a technopolymer of natural non-fossil origin generated by live micro-organisms, making it biodegradable and compostable, the product is designed for easy separation of the materials and complete recycling.
With the Kata Chair – a minimalist creation of Altherr Désile Park – Arper reinvents the 3D-knit technology with a soft, artisanal aesthetic, while Arcadia reinterprets the classic and traditional guest chair in a decidedly contemporary vision. Sophisticated materials in domestic settings are translated by Lauren Rottet, in the Lyda modular sofa presented by Haworth: “Our brand has set out to reimagine the image of the office of the future with over 20 new products that interpret the ‘Work from Anywhere’ trend,” says Kurt Vander Schuur, Global Brand Director of Haworth.
In a synthesis between domestic and professional spaces, Bernhardt Design has invited the designers Harry and Claudia Washington to imagine a sofa for all environments: the result is Valentina, a seat composed of six modules that permit a wide range of configurations.
In the area of outdoor developments, with the MBRACE Club Chair (design Sebastian Herkner) Dedon combines the elegance of Nordic design with a cosmopolitan attitude in the lightness of the brand’s approach, while Nardi, with Komodo Ombra by Raffaello Galiotto, creates an authentic habitat island, an oasis of pleasant relaxation.
Under the creative direction of Chiara Andreatti, Potocco displays is architectural lines, including the Keel Light seating created by Mario Ferrarini and Victor Vasilev for both indoor and outdoor use. Designed by Marco Merendi and Diego Vencato for Pedrali, Caementum is a coffee table in a terracotta color, ready for indoor and outdoor settings thanks to the material with which it is shaped: concrete. And while JANUS et Cie expands the exotic Zebra collection with the ergonomic Up & Down Tables available in three different heights, with Aplô Magnetic Base Fermob (design Tristan Lohner) experiments with a new outdoor rechargeable lamp concept, to hang up, place on a table or use as a flashlight. Equipped with a magnet, it can be applied to any metal surface.
In the reinvention of design for the office, privacy becomes a key factor investigated by Arden Studio with the Haven dividers, made in glass and inspired by nature, while Kettal unveils Pavilion O (on cover), a flexible system to divide office space in heterogeneous zones, offering open areas and collective facilities. Immersed in sophisticated avant-garde design.
