Kia, inspiration in motion

Kia Italia, for the launch of the new model EV6, has chosen Ludovica Serafini and Roberto Palomba for an installation that represents the synthesis of form, technology and sustainability

Moving Inspiration by Ludovica+Roberto Palomba
Moving Inspiration by Ludovica+Roberto Palomba

Movement that inspires” is the slogan of the Korean automaker Kia, and the movement toward hybrid and electric transport has inspired the design duo to create a conceptual installation whose goal is to establish a dialogue between the car, its essence and the environment.

Dialogue is indeed the asset applied by Ludovica+Roberto Palomba, as in architecture, for the “immobile” representation of an object in motion, a car. “Moving inspiration” – this is the installation’s name – starts with primitive concepts: air, the energy produced by the automobile that drives through the air, and the trail it leaves in its wake. All this produces a simple but impressive tableau where the EV6 is wrapped by a discontinuous band of horizontal lights mixed with an audio-visual system to enclose this sculpture “in motion” as if it were inside a shell.