A space of 80 sqm that reflects the brand’s minimal and elegant style. Andrea Lupi, CEO and Art Director of the company, has designed the new showroom in Madrid to perfectly combine the new developments of the collection with the most iconic bestsellers.
“Spain is a very important market for Antoniolupi,” he says. The brand has turned to Iconno (professionals specialized in the design and implementation of custom solutions for the bathroom) as an ideal partner for the new opening. The display space, in fact, is inserted in the 400 square meters of the Iconno facility on Calle de O’Donnell.
The visit begins with a focus on the Controverso washstands designed by Paolo Ulian, which resemble marble sculptures. A special accent is placed on the Tra Le Righe collection, including the Tralerighe wallpapers, and the Tramato carpets that enhance the various rooms.
Next come the Senso and Albume washstands, and the Reflex bathtub: perfect interpretation of the brand’s innovation, offered in the version in Cristalmood, the patented transparent colored resin with a glossy finish for high performance. The bathroom furnishings include the products Bespoke, Piana and Binario, completing the settings with functional quality and aesthetic refinement.
“With Antoniolupi, the meaning of the word ‘bathroom’ has changed – says José Miguel Simón, director of the showroom. – The designs have been a true revolution, not just of forms but also of textures, materials and, above all, expressive impact. This is why it was indispensable to create a special space for the brand’s offerings, a small part of its world.”