New directions for Arredo3: the company recently presented its new (and first) flagship store in Milan, on Via Solferino, and the new Tratto10 kitchen.
The store is a point of sale for consumers, but also a gathering place for architects. The space created by the young Andrea Federici, who is also the designer of the new kitchen, is in the historic building on Piazza San Marco designed by Vico Magistretti in 1969, and is organized on two levels: the ground floor, with the entrance, a display area and two large windows, and the basement for offices, project development and displays of kitchens and furnishings for the living area, an integral part of the company’s production.
The true protagonist is the new Tratto10 kitchen, a project that generates a distinctive image, like a line drawn with a single, rapid motion that comes to life in a sequence of clear, precise segments. A kitchen with an essential design, where every part is recognizable, starting with the doors and handles, produced by the company with an exclusive approach as a single unit. The line returns in the doors, which have a horizontal incision across the surface, just like a line forcefully drawn on a white sheet of paper.
A kitchen that can be endlessly personalized and interpreted, with snack bars and tables, glass hanging cabinets with different textures, open compartments and utensil bars under the upper cabinets, and a vast range of materials, finishes, sizes and modules, for a custom-made kitchen that reflects the style of the home and the spirit of its inhabitants.
