Campari Soda and the #DesignConnection

The famous little bottle has been reinterpreted in three objects, between art and design

Campari Soda, #DesignConnection, #SenzaFronzoli
Campari Soda, #DesignConnection, #SenzaFronzoli

The year was 1932 when Davide Campari, an enlightened entrepreneur and art lover, invented the first single-serving aperitif in history, and asked the Futurist artist Fortunato Depero to create a little bottle with the form of an overturned glass, containing 9.8 centiliters. This bond between Campari and the world of design and art continues today, with the #DesignConnection, a series of three objects that reinterpret the famous little bottle, invented by three young designers.

Campari Soda, #DesignConnection, #SenzaFretta
Campari Soda, #DesignConnection, #SenzaFretta

The results are the #SenzaFretta clock created by Matteo Agati, which marks only the most important moment of the day, namely ‘happy hour,’ with a bottle of Campari Soda, in an ironic way of making time stand still.
The second interpretation is the #SenzaFronzoli coat rack by Agustina Bottoni, designed by involving the public through questions on Instagram.
The third is the #SenzaMaschere lamp by Serena Confalonieri, a complement that suggests the anthropomorphic features of a face, in a citation that links back to the artistic universe of Depero, a stylized silhouette that urges us not to wear masks, to always be the most original version of ourselves.

The #DesignConnection collection will be on view at Galleria Campari in Sesto San Giovanni, near Milan, in an installation that accompanies visitors on a voyage in time through the most important phases of the brand, with period posters, advertising and books.

Campari Soda, #DesignConnection, #SenzaMaschere
Campari Soda, #DesignConnection, #SenzaMaschere