It’s official: Luxury Living Group in the Lifestyle Design group

The Lifestyle Design division of the American company Haworth has acquired 100% of LLG

Fendi Casa collection 2020
Fendi Casa collection 2020

“I am honored to extend a welcome today to Luxury Living, as part of our family.” With these words, Dario Rinero announced the acquisition of Luxury Living Group by Lifestyle Design. A takeover we announced on 20 May, which has now been completed. The design division of the American giant Haworth closed the operation, acquiring a 100% share of LLG.

“We will grow together with the help of a major group – the CEO of Lifestyle Design continued – and we will invest in the territory and young people to create a new structured, stronger company that will never forget its roots and its basic values.” Ambitious goals are already taking form for the future of the brand, which presently has turnover of 90 million euros, with about 250 employees, and an international network of 80 dealers and 7 owned stores (to which the group plans to add a new opening in London, with further initiatives in Shanghai and San Francisco in 2021).
The objectives will be shared with the present management of Luxury Living Group, which remains in place, starting with Olga Shvilli Vignatelli, wife of the founder and a force in the recent history of the company, in the role of Vice-President and Brand Ambassador.

Fendi Casa collection 2020
Fendi Casa collection 2020

“I am thrilled and enthusiastic, and I consider it a privilege for Luxury Living Group to be able to become part of a solid, farsighted industrial group like Lifestyle Design – Olga Shvilli Vignatelli says. – I see this moment as a tribute to Alberto Vignatelli, a dreamer and traveler, who put his heart into the creation of this gem in the world of décor. It is also a tribute to the many extraordinary human and professional resources that have enabled Luxury Living to become what it is today. Our new voyage truly starts now.”

Renato Preti, CEO of Luxury Living Group, agrees: “The intention is to continue to gain advantage from the unique know-how and experience of our group, while at the same time benefitting from the clear synergies with Lifestyle Design, thanks to its exceptional expertise, solidity and commercial reach – the CEO says. – I am certain that in this way we will be able to reach remarkable levels of growth and profitability, considering the fact that the business model of LLG is even more timely today, in a world where reputation and the guarantees offered by big brands become unique factors for competition. We are open to evaluating other brands, opening new stores on the main markets, and collaborating even more closely with the best designers.”