Not just a simple expositive space, but rather an suggestion “Minotti home” designed to express the refined, sophisticated spirit of the brand by offering a concept of interior created with maximum attention to detail. This is the new “Minotti living concept” inaugurated in partnership Pesch inside the Kaiser-Wilhelm-Ring store, in Cologne. A total surface area of 160 sqm on the first floor – completely redesigned following the lifestyle and the brand image – hosts a fluid sequence of living solutions, including some of the most representative indoor pieces of the 2019 Collection.
«The partnership between Pesch and Minotti lasts for over ten years, but this project has been a further proof of our close relationship – Alf Busse, partner of Pesch International Interiors, tells us during the official opening – We worked with Minotti Studio, the creative department at Minotti HQ, for over three months in order to create a dedicated area that best expresses the brand identity: a completely new experience for us!».
A double door portal lacquered in clay colour opens up to the Minotti world: the Lawson Lounge armchairs in rust-coloured fabric (all by Rodolfo Dordoni), the Daniels seating system designed by Christophe Delcourt, accompanied by the Angie armchair, by GamFratesi, and the Freeman seating system, characterize the living areas. The custom-made Oliver table and the Catlin table respectively offer a reception corner for welcoming customers and a dedicated area for supporting them in the selection of materials and products.
«We host a selection of 12 brands inside the Posch space, but Minotti represents the best partner we have: there are relationship, discussion, comparison between our realities; they have an obsessive attention to details and their being a family company is absolutely an important quality».
Minotti also renews its attendance at imm Cologne, in a 600 sqm exhibition space, hosting the most distinctive pieces of the new collection in a fluid, harmonious setting: a concept that expresses the new the stylistic and architectural language that characterised Salone del Mobile.Milano 2019.
This year’s new products also include the Shelley armchair by GamFratesi reinterpreted in the dining version and the new fixed stools of the Tape Cord Outdoor product family designed by Nendo, in two heights.