The ceramic kingdom

Cersaie is almost here. With encores and novelties, the 2019 edition focuses on ceramics, bath fixtures and facings, with an accent on style and ecology

From 23 to 27 September sector experts, press and visitors can discover new trends in ceramics, bath furnishings and facings. Cersaie opens up this year to offer many new developments, including the exhibition Famous Bathrooms and the theme area Archincont(r)act. But the real protagonists are still the products: from tiles to facings, by way of bath fixtures.

The organizers of the International Exhibition of Ceramic Tile and Bathroom Furnishings put the focus this year on environmental protection and sustainability. Then it is up to the companies to add style and functional quality to products.

Ceramics can take on different guises. That of Ceramica Globo and the T-Edge series can be suspended or placed on a counter. The washstand has a large basin and slender borders, just 6mm, made with a new patented ceramic mix called Globothin®. Flaminia, a brand with over 60 years of know-how in the production of ceramic bath fixtures, presents Flag, a collection of washbasins, toilets and bidets designed by Alessio Pinto, featuring slim lines and light volumes.
The collaboration between Paolo Ulian and Antoniolupi continues with Plissé, first made in Carrara marble and then developed in Flumood. The freestanding washbasin stands out for its solidity, tempered by the parallel lines that run lengthwise on the surface.

In the area of bath furnishings and faucets the orientation is also towards an aesthetic of lightness, in a stylistic exercise that explores all the boundaries of geometric forms. At Cersaie Ardeco presents Industrial Evolution (design Enrico Cesana), also available in the brick finish for a forceful personality.
Seven, designed by the studio Meneghello Paolelli for Nobili Rubinetterie, is described by the company’s CEO Alberto Nobili: “This molded mixer suggests the image of products made from metal bar, usually very heavy, with pronounced geometric forms.”
Innovation and personalization are key terms for the Thermo Up built-in mixer faucet by Cristina Rubinetterie, available in various versions like chrome, black, matte white and brushed rose. Designed in collaboration with the studio Makio Hasuike & Co, Thermo Up guarantees control of various water flows in an easy, immediate way, with savings on energy and water thanks to the use of controls placed on the metal plate.
Porcelanosa is wagering on the new OXO bathroom faucet, created to boost environmental awareness through the choice of materials and the technology, with the application of flow limiters and the development of eco-cartridges that permit reduction of water consumption of up to 50%.
Tratto is the new bathroom collection designed by Vuesse for Scavolini: the refined, elegant styling is unified by the combination of different materials. The stylistic feature is the door with an inset border that offers a comfortable grip.

Cersaie is also the moment for the most innovative proposals in facings and surfaces, offered by the many companies taking part in the fair. One stand-out is the important collaboration between Florim and Rubelli. The encounter of ceramic surfaces and precious fabrics leads to original creative interactions that summon up the noble Venetian heritage of weaving: this is the essence of “i filati di rex.”
Marazzi puts the focus on stone effects. The Blend collection is based on the materials used for the construction of ancient structures in cement.
Ceramiche Refin presents the Fornace collection, rethinking earthenware in a contemporary way, offered in a large format.
Finally, Wall&Decò explores unusual hues through the Wet System, featuring a special patented technical cladding that waterproofs and decorates the walls of showers and wet zones through a single system.