Kitchens, living rooms, bathrooms. The world of Scavolini is increasingly global, not only in terms of geographic and strategic internationalisation, but also in terms of design, expanding its ever more thorough range of products for every room in the house. Creating a fil rouge that stretches across the entire panorama of domestic areas, based on avant garde design and quality, Scavolini has created a ‘total look’ series of home furnishings that responds to every stylistic and individual need.
A value that has received very positive response in the Chinese market, where the company has been present for some time and where it has experienced continuous growth, as demonstrated by the opening of over ten mono-brand sales outlets and a corporate office. If partnership with the retail channel “remains a fundamental asset in the company’s process of internationalisation, conveying its values through the quality of the purchasing experience,” as states CEO Fabiana Scavolini, then the brand’s strength in China is a product of its own identity.
“The Chinese market has a great appreciation for tradition and for company’s with a rich history. From this standpoint our company is an emblematic example, having been established over 50 years ago thanks to the initiative of my father, Valter, and his brother, Elvino, who in just a few years transformed a small artisan production of kitchens into one of the most important industrial companies in Italy.” In terms of production, this appreciation (as well as confirming the strategic choice made years ago to penetrate this market) has translated into immediate receptiveness to the ‘total look’ home products designed by Scavolini.
“In addition to being extremely dynamic, the Chinese market demands intelligent and coordinated projects that optimise space, a trend which we at Scavolini anticipated, thus expanding our range of products and offering specific solutions for bathrooms, which often serve as a catalyst for other areas in the home, and for living rooms. A few years after introducing these extensions to our product range in the Chinese market,” continues the CEO, “the results seem to confirm our choices, with these becoming our strongest products as well as elements that set us apart from our competitors.”
It is this ‘decorative tryptich’ that will be presented at the Salone del Mobile.Milano Shanghai trade show, broken down into four collections: Exclusiva, Liberamente, Magnifica for the bathroom and the Qi system designed by Nendo, for kitchens and bathrooms, “demonstrating how Scavolini is able to offer a cohesive and unified stylistic interpretation of domestic environments.”