Living Divani’s Sophisticated Flagship Store

The new mono-brand store in Dubai, in partnership with Le Cerle, was recently inaugurated: 300 sqm dedicated to the iconic products and latest collections of this upholstered furniture company

Opened in collaboration with Le Cerle, which represents the Middle East and the primary brands from the sector, the new Living Divani flagship store is located within the Dubai Design District. 300 sqm dedicated to the company’s iconic pieces and latest collections, displayed in seven environments, which convey the brand’s ‘total look’ flexibility: from the living room to the dining room, from the bedroom to the office, and even outdoor spaces.

The store presents seven different environments, starting from the reception area located at the entrance, where visitors are welcomed by the Wedge table by Arik Levy in chestnut with a carbon stain, personalised for office use with a top-access hatch for hiding wires and cables. They are then accompanied by the classic freshness of the small, dressed Maja D arm chairs by Piero Lissoni and by the sophisticated elegance of the Anin stools by David Lopez Quincoces.

LeCerle Monobrand Dubai, Extrasoft Bed
LeCerle Monobrand Dubai, Extrasoft Bed

After the reception area begins a refined and elegant tour through the living spaces which revolve around upholstered sets designed by the brand’s art director and designer, Piero Lissoni.
The focus of the first space is the Lipp sofa in black leather, which dominates the lounge area and reinterprets capitonné workmanship with a modern geometric flavour.

LeCerle Monobrand Dubai, Extrasoft Bed
LeCerle Monobrand Dubai, Extrasoft Bed

The second living space presents, among other products, the Aero bookcases by Shibuleru, the lacquered shelves of which are supported, as if by magic, by alternating vertical supports. Meanwhile, the third living space is dedicated to an absolute essential: the Extrasoft composition by Piero Lissoni.

LeCerle Monobrand Dubai, by Lipp rattan
LeCerle Monobrand Dubai, by Lipp rattan
LeCerle Monobrand Dubai, Rod System
LeCerle Monobrand Dubai, Rod System

Continuing along the Living Divani tour, we arrive at the dining room/office where the Notes tables by Massimo Mariani combines the rigid, three-legged, metal structure with the new blue finish of this simple glass tabletop, paired with the new Era chairs by David Lopez Quincoces.
The fourth living space brings together the modular Rod System sofa with the new curved elements of Red Bean and the Confident armchairs with rear backrest upholstered in rattan, perfect for large-scale hotel projects.

LeCerle Monobrand Dubai, designed by Rod Bean
LeCerle Monobrand Dubai, designed by Rod Bean

Then there is the waiting area, in which the Lipp armchair by Piero Lissoni reigns, with a sophisticated outer shell in rattan, paired with the Era tables, giving life to a suggestive combination of textures.
Finally, the sleeping area, where eyes are drawn to the Galileo mirror by Mario Ferrarini and the FJU desk by Kaschkasch, a practical, drop-leaf, work surface that can be closed as needed to become a magazine shelf, paired with the Bolle stool by Nathan Yong.