Yantai, the Chinese coastal pole, is the destination chosen by Visionnaire for its 13th showroom in China which was inaugurated on May 26th. The new space – with an area of about 300 square meters developed over two floors – occupies the Zhifu District, a commercial building for major luxury brands.
“Visionnaire favors a distribution strategy mainly focused on single brand stores, balancing the weights between the various channels, including that of architects. We are happy not only for the economic return, but also because the growth is clear and homogeneous – as stated by Andrea Gentilini, CEO of the company – The Chinese consumer has acquired a fine taste and is very attentive to the quality and contemporaneity of the Made in Italy”.
Even the exhibiting mood of Visionnaire’s stores represents an aim: to communicate the style of the latest collections based on geometric themes, contrasts between materials and between voids and solids; in addition to a clear reference to the themes of nature that are particularly evident in the last two lines of furniture (Respiro is the concept of the most recent proposal presented at the Salone del Mobile.Milano 2018).
“A modern language played on natural tones; the color palette, both for interiors and outdoor space, draws on the shades of the ground and the forests – explains Elenore Cavalli, Visionnaire’s Art Director – Thanks to the large size, the single organization of the spaces, the large openings on exterior that guarantee natural lighting and the use of greenery, we managed to obtain suggestive atmospheres and contrasts; a celebration of the elegant interiors of New York penthouses “.