In the home of classic and contemporary styles, where for years now professionals confront on the themes of bespoke and craftsmanship, industrial design has conquered a significant share of the attention of the many operators who, from the first day, even beyond expectations, have entered the doors of the Crocus Expo Center for the usual appointment with iSaloni WorldWide. A witness of this “invasion” is Kartell, an Italian brand that boasts an overwhelming presence in over 140 countries.
Aware of its “different importance” in this geographical area, President Claudio Luti pointed out that “Kartell represent a peculiar case in design: ours is pure industrial design, so we invest heavily in all our products, from molds to machines, to create a virtuous industrial process “.
Kartell’s arrival at the Moscow event brings not only lightness, design and color but also the creativity of the most important designers who have signed hundreds of pieces for Claudio Luti’s company, some of which have become Made in Italy icons.
In Russia for so many years, Kartell has lived (like everyone else) the highs and lows of the economy, of the ruble and the distribution revolution, but as Luti said during the meeting with press and buyers “I believe a lot in this market because I see a great affection, a great affinity to Italian creativity, I see many Russians coming to Milan and the Salone del Mobile with important delegations. We just need to get to know each other to realize who could be our best partner. ”
“We try to be present everywhere – concludes Kartell’s CEO – It is not enough to craft a product, it has to be communicated. Then you need to have a distribution network that features the same level of quality. “