Harrods Interiors offers interior design and home styling solution, from a single room to a full house. Can you tell about it?
Harrods Interiors is a multidisciplinary design collective with a team of interiors designers, architects and in-house art consultants. Working closely with our clients, we create bespoke designs, incorporating fixtures and fittings to suit our clients’ lifestyle, tastes and requirements. We also offer decorative solutions, from helping to plan a single room layout to curating accessories for an entire property.
Our approach to design is very considered, we follow a process and this is why we refer to it as more of a journey than anything else. This journey allows us to tell a unique story through the language of design. Our aim is to create spaces that perform their functions brilliantly, evoking everlasting emotions.
From the first briefing with the client to the solution, how does it work? Is it a service for new building or also for rebuild and renovation?
We can manage projects of any scale, from furnishing your home to the full redesign and renovation of your property. We pride ourselves on truly taking the time to understand both the personal style of a client and the feel of a space or building. The experience at Harrods Interiors is very different to that of a typical design studio – we’ll often ask about the buildings a client likes to visit, the places they shop, their fashion style and lifestyle – and gain a real insight into the kind of space that they would like to create.
Steps are different: initial client meeting with Business Development Manager and Design Manager; Harrods Interiors Team conduct client site visit; design fee proposal issued to client; initial concept presentation by interior designers to client – concept images, colour palette; once design is finalised, interior work commences – 360 capacity; white glove service – take material to site, install; snagging – once installation commence, testing and ensuring that everything is perfect; aftercare facility,
How do you select the brand furniture? Are international brands and also made in Italy?
Our approach is holistic, we want our design to speak to people on multiple levels, going beyond visual and aesthetic impact and designing for all the senses. We are blessed to have the support and resource of the 600+ amazing brands stocked across the Second and Third Floors at Harrods, as well as relationships with many other international brands, bespoke suppliers and specialist makers which support our unique design journey and allow us to deliver our design vision. We specify many Italian brands for our projects – Giorgetti, Poltrona Frau, to name but a few. We are also very excited about the upcoming launch of Giopagani on the Third Floor at Harrods…
Last march Harrods has launched his own collection of furniture: which is the style?
This is the first time in the store’s history that Harrods has brought its design expertise and renowned eye for style to furniture. The range, designed in-house by Harrods Interiors, draws its aesthetic from Art Deco jewellery and tailoring; comprising upholstery, occasional pieces and case goods, the pieces ooze timeless style but with unexpected and unique detailing. A nod to Harrods heritage and the 1930s brings an air of sophistication to the collection.” Luxurious materials and careful attention to detail have gone into each design; velvets and twills for the collection were sourced from among Savile Row’s best suppliers. Case goods have been created by Italian design house Porada, and upholstery services carried out by family-owned furniture maker, Artistic Upholstery.
Likewise, how has the stylistic demand been changed by architects or customers?
We see our clients asking for a more holistic approach – Design choices are led by emotional needs, design has moved beyond form and function. The focus is now beyond just visual, the approach is much more holistic and effective design now needs to speak to people on multiple levels.
